RxC Co-Promotion

Co-Promotion Success

As the complexity and investment for successfully marketing a prescription drug or biologic rises, many companies seek to de-risk their commercialization effort by joining forces with a partner biopharma company.  Co-promotions are becoming increasingly common in the biopharma industry, yet challenges can arise when companies are misaligned on goals and strategies.  RxC International explores current co-promotion best practices derived from the authors' extensive real-world experience.

Co-Promotion Articles and Other Resources

  • Optimizing Co-Promotion Effectiveness: Co-promotional agreements require careful consideration of several key strategic and operational issues in order to achieve optimal effectiveness.
 
 
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