SlideShare: Effective Pharmaceutical Life Cycle Management Planning - Optimizing Product Value over a Drug's Lifespan

Developing an effective drug life cycle management plan is critical for maximizing the value of a pharma product over the course of its commercial lifespan. Drawing from our deep expertise of pharmaceutical product lifecycle management, RxC International has identified key success factors and industry best practices as well as common pitfalls to avoid when developing and implementing LCM plans.

Partnering for Successful Life Cycle Management: 5 Reasons to Seek Outside Help

Pharma companies with effective LCM typically work with outside partners to develop and execute plans. “When you can [bring] in the experience that you need, you’ll benefit from the hard work that others have done, shorten your time to market for new products, and introduce new talent to your company,” says Madeline Bennett of The Telegraph.

The 8 Most Common (and Costly!) Life Cycle Management Pitfalls (and How to Avoid Them)

Common life cycle pitfalls can lead to sub-optimal life cycle plans or ineffective implementations.  Companies that don’t optimize the life cycle management process and develop innovative strategies to meet the demands of today’s pharmaceutical landscape generally experience lower returns than their more proactive counterparts.

How to Avoid Pharmaceutical Value Erosion

A comprehensive LCM process is essential to developing life cycle plans that deliver maximum value over the life of pipeline and marketed products. Ensuring that the life cycle process is consistently executed enables organizations to fully explore potential concepts, foster collaborative thinking, and uncover opportunities.

The Importance of Early LCM

Companies that implement effective LCM strategies build more value into products while they are still in development.  LCM includes identifying and prioritizing multiple potential indications and formulations while strategically planning their development and launch timing and sequence. 

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