RxC ProLOGS™ - Product Life-cycle Optimization and Growth Strategy

Maximizing an asset's value throughout its life-cycle requires a strategic plan for identifying and evaluating the best opportunities, achieving buy-in across the organization, and successfully balancing implementation with effective resource allocation.  RxC International's ProLOGS™, a proprietary Life Cycle Management (LCM) approach, uses a transparent, informed decision-making process to arrive at a plan to maximize asset value.  For each engagement, we deploy ProLOGS™ to:

  • Account for the whole-life implications of acquiring, developing and marketing an asset
  • Develop a framework that is used for critical decisions
  • Create a common platform for opportunity identification and prioritization using RxC’s LCM Core Planning ProcessMCRTC Assessment, and a customized Evaluation Framework
  • Engage a client core team that includes key cross-functional stakeholders 
  • Use objective criteria to prioritize LCM opportunities
  • Ensure high priority LCM concepts can be elevated for approval

LCM Core Planning Process

At the heart of ProLOGS™ is our LCM Core Planning Process, a market-tested framework that guides strategic planning throughout the life cycle management process.  Using comprehensive methods for analyzing and prioritizing LCM opportunities, we arrive at a plan that best fits a company's needs and available resources for implementation.

Our LCM Core Planning Process includes:

  1. Idea generation with key functions and regions to foster a broad set of concepts
  2. Build evaluation framework from measurable criteria collected across the organization using RxC’s Key Criteria and Ratings for LCM
  3. Research technical data on each idea and perform a market analysis
  4. Opportunity evaluation and prioritization using standardized criteria and client-specific scoring and weighting system to identify high priority concepts
  5. Business case development for high priority LCM concepts
  6. Plan Approval and Implementation with final selection based on available resources

Proprietary Tools and Frameworks Used

Our team of experienced LCM professionals has developed proprietary tools and frameworks to thoroughly evaluate and prioritize top LCM opportunities.  These tools rely on both external and internal input for a fully-customized LCM plan that maximizes asset value.


  • Best practice LCM framework
  • Target list of LCM ideas for pipeline or marketed products
  • Key insights to update strategic plans
  • Short list of high-priority opportunities for business case development and approval
  • Suggested LCM implementation plan

Expected Outcomes

After the LCM engagement the client will have a team-led LCM plan that has been objectively evaluated with input from key organizational stakeholders that serves as a model for future life cycle planning initiatives.  RxC-provided LCM frameworks, processes, tools, and templates will provide the backbone of this best-practice approach.

Additional RxC Methodologies and Evaluations

  • Target Value Profile
  • Patient Flow Model Forecasting
  • Benchmarking
  • Portfolio Management