Home Expertise > Commercialization

Commercial Strategy

RxC Commercial Strategy

A successful commercialization strategy revolves around creating demand for a given product and aligning supply to ensure that all patients who could benefit from the product gain timely access.  This requires alignment of manufacturing, distribution, marketing, and other critical activities along the commercial spectrum. In addition to developing commercial strategy, we offer practical guides on commercialization process, organizational constructs, and supporting toolkits for companies to maximize their commercial investments.  

Global Launch Strategy

Product launches are seminal events for any company in our industry especially given the arduous nature of the development and regulatory process.  Life Sciences companies must maximize product investments during the exclusivity period. The pre-launch and launch activities must be designed and flawlessly executed to ensure long term brand success.

Other Areas of Commercial Strategy Expertise

  • Launch Road Maps

  • Co-promotion/Co-marketing

Strategic Marketing

Strategic Marketing
  • Brand Plan Development

  • Strategic Segmentation

  • Patient Journey Mapping

  • Forecasting

  • Market Access

  • Channel Strategy

  • Marketing & Sales Optimization

  • Practice Management

Commercial Effectiveness

Launch Performance Monitoring

A good performance management process must allow the management to closely monitor the status of key development and commercialization activities, brand performance, and performance of other investments.  We have developed a best of breed performance management framework for life sciences companies. We customize this framework by designing processes and supporting mechanisms to ensure that performance can be monitored on a continuous basis. It’s imperative that successful performance monitoring requires management keeping an eye on both leading and lagging indicators within the performance dashboard.


  • 360 Brand Audit

  • Co-promotion Effectiveness

  • Sales & Operations Planning