BioPharma Value Chain Management—A Practical Guide (2nd Edition)
BioPharma value chain management requires an in-depth understanding of what it takes to discover, develop and commercialize a product. The product discovery and development is an arduous process and requires significant investment. Developing an attractive product value proposition and ensuring stakeholder adoption are at the heart of value creation for any product. The commercial value of an innovative product must be maximized during the patent protection period. A deeper understanding of science combined with the ability to make products commercially successful is critical to maximize BioPharma investments.
This book is designed to assist U.S. BioPharma professionals to better understand what it takes to (i) develop and commercialize drugs in this complex healthcare environment, (ii) manage key activities along the value chain, and (iii) spot potential investment opportunities to further strengthen the portfolio.
The U.S. BioPharma sector encompasses biotechnology and pharmaceutical companies and is one of the most complex and dynamic sectors in the healthcare industry. The BioPharma sector has been on the forefront globally in offering innovative and highly effective medications to patients, mainly because of its great appetite to find cures, encouragement of fundamental research, aggressive investments into risky research and development ventures combined with relatively attractive market economics and supporting policy environment. The life-saving and life-enhancing medicines that BioPharma companies produce have a profound impact on the society in terms of enhancing quality of life, increasing productivity, and decreasing burden of disease.
The pharmaceutical sector which has economically thrived for several decades has transformed into BioPharmaceutical sector with technological breakthroughs on the biotech front. Lately, the BioPharma sector has been at an inflexion point as both the economics and healthcare environment are getting increasingly challenging here in the U.S. and elsewhere. Currently, discovering and developing drugs require significant investments and is a process that is arduous with low success rates. The success of this sector boils down to its continued ability to come up with innovate new medicines and being able to aggressively commercialize them in the U.S. and elsewhere to maximize the return on investments.
The complexity in drug development is fairly evident as most early stage products fail to reach the market, billion dollar late stage development projects are getting shut down due to unexpected safety challenges, and the ones that make it through often are failing to obtain FDA approval. Even those that get FDA approval are facing an uphill battle to attain commercial success especially if the product value proposition is not attractive for the stakeholders to adopt the product. Hence, it is needless to mention that any BioPharma professional must understand these nuisances around drug development, commercialization, and value creation before investing into BioPharma companies.
This book “BioPharma Value Chain Management—A Practical Guide” has been designed to assist BioPharma professionals in the U.S. to better understand what it takes to (i) develop and commercialize drugs, (ii) manage key activities along the value chain, and (iii) spot potential investment opportunities. We believe that a robust understanding of the methodology required to develop an attractive product value proposition for patients, providers, payers, and policy makers to maximize chances of commercial success is at the heart of value creation for any product. BioPharma professionals could leverage the information provided in this book to assess the available range of investment opportunities and make informed investment decisions. It’s given that every investment opportunity comes with a certain degree of risk and understanding the nature of risks along the BioPharma value chain and their implications is an imperative for long term success.
RxCommercial Research International offers practical insights to BioPharma professionals worldwide. We hope you find the information and insights in this book useful and leverage them to effectively manage your company’s value chain.